Friendly Grinds Brand Identity
Friendly Grinds Vegan Cafe was a branding project for a conceptual vegan cafe in Philadelphia that accepts SNAP and works on a sliding scare to help offset the cost of eating vegan.
Brand Identity and Application
The key concepts expressed in the brands identity are being committed to accessibility, community-oriented, inclusivity, creating a welcoming environment, and staying current. The audience for this project was for vegan and non-vegan people who are looking to give back directly to the Philadelphia community through vegan food.

Main Logo

Small Mark

Color System

Weekend Specials Post

Instagram Profile

Website Landing Page

To-Go Bag

Napkins

To-Go Cup

Brick & Mortar Door Signage
